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In early 2017, Motiv captured the tech press’ imagination by demonstrating how wearable fitness tracking could live beyond the wrist. Ultimately, however, exercise wasn’t enough for the company, which quickly looked to expanding into things like biometric device unlock. For Oura, on the other hand, health has been more than enough. In fact, the company […]
Facebook Messenger is adding new AR experiences for group video calls 
Peloton, it seems, isn’t out of the woods just yet. The once mighty connected fitness firm has been facing a steep uphill battle to turn around its fortunes. This morning, the company confirmed with The Wall Street Journal that it plans to cut another 500 jobs, under the leadership of CEO Barry McCarthy. The executive, who […]
It’s been a wild couple of years for Oura. Last year, in particular, proved to be a major driver for the wearable fitness manufacturer. With the pandemic bringing professional sports to a screeching halt in 2020, a number of major leagues have adopted the ring, including the NBA, WNBA, UFC and NASCAR. The company has […]
It’s been a whirlwind few years for Oura. The hardware-maker rode the early days of the pandemic to the top of the wearable ranks, establishing itself as the top smart ring maker by a mile. With the promise of detecting early COVID warning signals, the company struck up brand partnerships with some of the world’s […]