UK finally opens antitrust probe of Google’s role in the adtech stack

The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. (That […]

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