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We’ve never met. We’ve never talked. And still, I feel confident telling you that the Vision Pro isn’t for you. At the end of the day, it’s an odds game. You’re most people, and it’s therefore not for you. If you know one thing about the headset, it’s probably the fact that it’s $3,500. When […]
Apple acquires Mira, a startup building lightweight AR hardware 
The first MacBook to sport Apple’s new M2 arrived in dated fashion. The 13-inch Pro is a fine computer, but it’s hard to get excited about last year’s hardware with the largest redesign to an old favorite waiting in the wings. Today Apple pinpointed the broad July arrival date for the new MacBook Air, noting […]
Apple CEO Tim Cook has used a speech at the IAPP conference in Washington, D.C. today to frame looming competition reforms which could force the iPhone maker to allow sideloading of apps as a threat to privacy and security. His remarks avoided mentioning any specific pieces of legislation but moves are afoot on both sides […]
Apple’s highly anticipated mixed reality headset may now have a name, according to a Bloomberg report earlier this week. The outlet spotted trademarks in the U.S. and global markets related to the device that were filed by Apple-affiliated firms. Names like “Reality One,” “Reality Pro” and “Reality Processor” were filed by a supposed shell corporation […]