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“This completes the transition to Apple silicon,” Senior Vice President of Hardware Engineering John Ternus noted during last week’s WWDC keynote. Apple never promised the process would happen overnight. At the 2020 event, CEO Tim Cook promised a two-year transitionary period. The company missed the deadline by a year, but a lot has happened during […]
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The thin and light notebook is a creature of sacrifice. It’s a reminder that freedom of movement means leaving things behind. It’s packing a single knapsack for a week-long trip, leaving your home unencumbered, but entirely aware that some of the things you might want – or even occasionally need – won’t be coming with […]
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Even with its hefty price tag, the Apple Vision Pro is still a killer device. Startups should pay attention.
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We’ve never met. We’ve never talked. And still, I feel confident telling you that the Vision Pro isn’t for you. At the end of the day, it’s an odds game. You’re most people, and it’s therefore not for you. If you know one thing about the headset, it’s probably the fact that it’s $3,500. When […]
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Apple has acquired Mira, an augmented reality (AR) headset startup, for an undisclosed amount, according to The Verge. Founded by entrepreneur Ben Taft in 2016 and based in Los Angeles, Mira has been making AR headsets for customers, including Universal Studios for attractions at its Nintendo World theme parks. Investors, including Blue Bear Capital, Happiness […]
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After a roughly 30 minute demo that ran through the major features that are yet ready to test I came away convinced that Apple has delivered nothing less than a genuine leapfrog in capability and execution of XR — or mixed reality with its new Apple Vision Pro. To be super clear, I’m not saying […]
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Today at its annual WWDC 2023 conference, Apple took the wraps off the Vision Pro, its long-rumored augmented reality (AR) headset. The Vision Pro is one of Apple’s most ambitious products to date — one years in the making and packed with technology that just might warrant the sky-high price tag. But there was much […]
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There are books left to be written of the good and bad about Apple’s leap into the world of augmented reality hardware. We’ll no doubt still be gathering our thoughts for some time, but one thing is clear: this is a well designed machine. Sitting there on a well lit post, surrounded by a scrump […]
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At WWDC today, Apple unveiled its long-awaited AR headset, which consumers have been anticipating for years. But how much will the Apple Vision Pro cost? Apple Vision Pro will retail for $3,499, and it will be available for purchase in early 2024. For comparison, Meta announced its Quest 3 last week at the price point […]
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At WWDC today, Apple showed off its Vision Pro VR/AR headset. The device is powered by the company’s own M2 chip, but in order to do the real-time processing from the company’s wall of sensors, Apple had to develop a brand-new processor, too – which it dubs the R1. The R1 chip is taking all […]
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