Salesforce upgrades marketing, field service and sales tools with AI

Salesforce upgrades marketing, field service and sales tools with AI

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between companies and their customers.” While that might be overpromising, the new and updated tools aim to — in Salesforce’s words — simplify processes like conversing with customers and reconciling […]

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