Shopify makes $100M strategic investment in marketing automation startup Klaviyo

Shopify makes $100M strategic investment in marketing automation startup Klaviyo

E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the announcement that Klaviyo and Shopify will strengthen their existing partnership by making Klaviyo the recommended email product for Shopify’s premium merchant plan, Shopify Plus, while […]

Read more