loyalty program Archives

Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey

September 12, 2022 Sarah Perez 231 ViewsApple Pay, artist, Co-founder, Costa Rica, drinks, food and drink, loyalty program, mobile devices, NFTs, non-fungible token, Seattle, starbucks, web app, web3, wi-fi 7 min read

Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3 technology. The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive experiences and rewards. The company […]

Starbucks to unveil its web3-based rewards program next month

Apps Crypto Digital Life Earnings Mobile

Starbucks to unveil its web3-based rewards program next month

August 3, 2022August 10, 2022 Sarah Perez 254 Viewsdrinks, food and drink, howard schultz, loyalty program, non-fungible token, retail stores, Seattle, starbucks, United States, web3 5 min read

Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles, but would provide their owners with access to exclusive content and other perks. At the time, Starbucks […]