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Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3 technology. The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive experiences and rewards. The company […]
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LG Electronics said today it has released its non-fungible token (NFT) platform LG Art Lab, which lets users discover, buy, sell and trade NFTs on LG’s smart TVs. The announcement comes roughly eight months after LG Electronics said at its press conference that it plans to incorporate NFT features into its smart TV. The platform […]
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Welcome back to Chain Reaction. Last week, we talked about a hack that gave new, ironic meaning to the word “trustless.” This week, we’ll get into one of the most polarizing aspects of crypto — privacy. If someone forwarded you this message, you can subscribe on TechCrunch’s newsletter page. all mixed up A weekly window […]
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New NFT use cases stretch from gaming to music, and Solana co-founder Raj Gokal says he sees enough startup activity focused on those areas to feel optimistic about the digital assets more generally.
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Blockchain-based games have seen a surge in popularity, but playing them is getting expensive. Play-to-earn games like StepN require players to purchase an NFT before they can participate, while other crypto video games offer users pricey upgrades such as virtual avatars and distinctive skins or costumes. Halliday, a startup founded last November by Akshay Malhotra […]
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While deals with high-profile names are investor-pleasing, they can be better headlines than results.
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Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles, but would provide their owners with access to exclusive content and other perks. At the time, Starbucks […]
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Imagine paying millions of dollars for a JPEG of a monkey just to have it stolen from your digital wallet. That’s exactly what happened to actor Seth Green, who ended up pleading with the hacker (and likely paying them over $100,000) to return the NFT back to him. Green’s predicament is more common than one […]
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Are crypto integrations by household name brands and sports teams evidence of increasing use cases for digital assets and cryptocurrencies — or more of a marketing ploy?
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NFTs are no different than old-school physical assets in one important way: They’re governed by a legal framework which, in many respects, is rooted in the 20th century.
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