Korean eyewear brand Gentle Monster jazzes up China’s AR startup Nreal with $15M funding

Korean eyewear brand Gentle Monster jazzes up China’s AR startup Nreal with $15M funding

Augmented reality headsets have been around for years, but none of the market players has really expanded beyond the techy demographic and broken into the mainstream. An AR startup hopes to change that by partnering with an eyewear fashion brand. Nreal, the well-funded Chinese AR headset maker that’s been making aggressive global expansion, said Thursday […]

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AR glasses maker Nreal nabs $200M funding in 12 months

AR glasses maker Nreal nabs $200M funding in 12 months

China’s augmented reality startup Nreal is on a roll. The company, which hopes to bring AR to the masses by making bright-color, lightweight smart glasses, has just received $60 million in a Series C extension round, bringing its total funding in the last 12 months to a handsome $200 million. The new investment is led by […]

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China watches and learns from the US in AR/VR competition

China watches and learns from the US in AR/VR competition

When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Xu, now chief executive of Nreal, one of China’s highest-funded […]

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