online tracking Archives

UK wants to replace cookie pop-ups with browser-based opt-outs

June 17, 2022 Natasha Lomas 217 Viewsartificial intelligence, data processing, data protection, data protection law, data reform bill, do not track, european union, General Data Protection Regulation, John Edwards, machine learning, Nadine Dorries, Online Safety Bill, online tracking, privacy, UK government, United Kingdom 11 min read

The U.K. government has published its final response to a data ‘reform’ consultation it kicked off last year, laying out how it intends to diverge from EU-based data protection rules. At first pass, it looks like it has stepped away from some of the more extreme ‘reforms’ it had been tossing around — such as […]

Report spotlights vast scale of adtech’s ‘biggest data breach’

Advertising Tech Europe Infosec Policy Privacy

Report spotlights vast scale of adtech’s ‘biggest data breach’

May 16, 2022 Natasha Lomas 227 ViewsData Mining, data protection, data security, digital rights, Elizabeth Denham, Europe, european commission, european union, Federal Trade Commission, GDPR, General Data Protection Regulation, Google, Johnny Ryan, Microsoft, online advertising, online privacy, online tracking, privacy, rtb, United Kingdom, United States, us government, web infrastructure, Yandex 11 min read

New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key players in the high velocity, surveillance-based ad auction system are processing and passing people’s data billions of times per day. “RTB is the […]